Apr
29
UK Government Digital Service: Design Principles
Listed below are our design principles and examples of how we’ve used them so far. These build on, and add to, our original 7 digital principles.
- Start with needs*
- Do less
- Design with data
- Do the hard work to make it simple
- Iterate. Then iterate again.
- Build for inclusion
- Understand context
- Build digital services, not websites
- Be consistent, not uniform
- Make things open: it makes things better
(*User needs, not government needs.)